2.1 Overview
This Privacy Policy describes how Middle Who Market, operated by Multiplez LLC, collects, uses, stores, shares, protects and retains information.
It is linked during account creation and remains available to anyone browsing the site. If our practices or your privacy rights raise questions, contact info@middlewhomarket.com before providing information.
2.2 Platform Privacy Position
Middle Who Market provides user listings, accounts, messaging and discovery tools. Buyers and sellers currently arrange item-sale payments, shipping, returns and other direct-deal terms themselves. The platform does not currently provide enabled checkout for user-listed item sales, hold their purchase funds in escrow, release seller sale proceeds, or guarantee those transactions.
The platform may separately offer a paid trust-service review. If a service purchase is available, service order and payment-status information and provider transaction references may be processed separately from any item sale. A fee for a platform service is not a seller's item purchase price or a promise of buyer protection or a positive review outcome.
Users should take care when sharing information with other users. Do not put addresses, payment details, phone numbers, government identification numbers or other sensitive information in public listing, comment or profile fields.
2.3 Data Minimization and Retention Approach
Middle Who Market aims to collect only information reasonably needed to operate, protect, improve, and legally support the platform. Middle Who Market also aims to retain information only as long as reasonably necessary for platform operation, safety, moderation, fraud prevention, legal compliance, dispute resolution, security, or legitimate business needs.
2.4 Information We Collect
Middle Who Market may collect information directly from users, automatically through platform use, from user-generated content, from communications, from reports or moderation activity, from service providers, and from other lawful sources related to platform operation.
Information we may collect includes:
- Account information, such as name, display name, email address, login credentials, account status, and account creation records.
- Full birthday submitted during account creation for the current age screen.
- For new signups through the current form, the Terms version and server acceptance timestamp and the Privacy notice version in authentication metadata; older accounts may have different records.
- Profile, seller, closet, showroom, or public marketplace information.
- Listing information, including title, brand, category, item details, price, condition, description, photos, listing status, and seller-provided item notes.
- Uploaded images, screenshots, profile images, listing photos, or report evidence.
- Messages, comments, listing inquiries, support requests, and user communications through the platform.
- Saved listings, viewed listings, search activity, browse activity, listing interactions, and local discovery preferences.
- ZIP code, radius preference, approximate location from IP address, or general marketplace area where enabled.
- Reports, moderation records, admin review records, enforcement actions, safety concerns, intellectual property complaints, counterfeit concerns, or fraud concerns.
- Device, technical, and usage information, including IP address, browser type, device type, operating system, referring pages, session data, error logs, security logs, and performance data.
- Cookies, local storage, analytics events, or similar technologies used to operate, secure, improve, and measure platform performance.
2.5 Birthday and Age Information
We require a full birthday during account creation to check whether a person meets the current minimum account age of 18. The signup action rejects a missing, invalid, future or under-18 birthday before requesting account creation. For eligible accounts, the submitted birthday is stored in private authentication metadata. It is not displayed on public seller profiles. Contact info@middlewhomarket.com with a question or correction request about your birthday information.
2.6 How We Use Information
Middle Who Market may use information to:
- Operate, maintain, and provide the platform.
- Create and manage user accounts.
- Authenticate users and maintain account sessions.
- Display listings, seller profiles, and marketplace content.
- Enable messaging, comments, saved listings, and discovery features.
- Support seller tools and buyer discovery.
- Provide user support.
- Review reports and safety concerns.
- Moderate content and enforce policies.
- Investigate counterfeit, stolen item, fraud, harassment, intellectual property, or prohibited-item concerns.
- Protect users, the company, and platform integrity.
- Prevent spam, abuse, scraping, fraud, unauthorized access, and security incidents.
- Maintain audit logs and compliance records.
- Communicate service, security, policy, account, legal, safety, or operational updates.
- Send marketing communications only where legally permitted and consistent with user choices.
- Improve platform functionality, design, performance, and reliability.
- Comply with law, legal process, and regulatory obligations.
- Establish, exercise, or defend legal claims.
2.7 Public Information and User-Controlled Sharing
Some information users provide may be public or visible to other users, including listing content, listing photos, seller profile information, public comments, public display names, and other information submitted to public platform areas.
Users are responsible for the information they choose to post publicly or share directly with other users. Middle Who Market is not responsible for how other users use information that a user publicly posts or voluntarily shares.
2.8 Messages, Comments, and Communications
Messages are intended to be visible to the users participating in the communication and to authorized company systems, administrators, moderators, or service providers where reasonably necessary for platform operation, support, safety, moderation, legal compliance, fraud prevention, or enforcement.
Users should not share sensitive information unless they understand the risks and are comfortable with the recipient and transaction context.
2.9 Reports, Safety, Moderation, and Enforcement Records
Middle Who Market may collect, create, and retain information related to reports, safety issues, moderation activity, intellectual property complaints, counterfeit concerns, policy violations, and enforcement actions.
Report and moderation records may be retained after account deletion or listing removal where reasonably necessary for legal, safety, fraud-prevention, audit, dispute-resolution, enforcement, or compliance purposes.
2.10 Cookies, Analytics, and Similar Technologies
Middle Who Market may use cookies, local storage, pixels, analytics tools, session technologies, or similar technologies to operate the platform, remember user preferences, maintain sessions, improve performance, understand platform usage, prevent abuse, and support security.
If Middle Who Market uses advertising, retargeting, cross-context behavioral advertising, or similar tools that require additional disclosures or choices, Middle Who Market will provide legally required notices or options where applicable.
2.11 How We Share Information
Middle Who Market may share information:
- With other users when users post listings, create profiles, comment, message, or otherwise communicate through the platform.
- With service providers that help host, operate, secure, analyze, support, or improve the platform.
- For safety, fraud prevention, intellectual property review, moderation, and policy enforcement.
- To comply with law, legal process, subpoenas, court orders, law enforcement requests, regulatory requests, or legal claims.
- In connection with a merger, acquisition, restructuring, financing, sale of assets, bankruptcy, or similar transaction involving the company.
- With consent or at the user's direction.
Middle Who Market does not currently process a purchase price or manage shipping for a Direct Seller Deal between independent users. If we offer a paid platform trust service, the service order and payment may be handled through Stripe or another identified payment provider; that service transaction remains separate from a seller's item sale.
2.12 Service Providers and Infrastructure
Middle Who Market may use third-party service providers to support hosting, databases, authentication, email delivery, analytics, security, monitoring, storage, development, and other platform operations.
Current or expected infrastructure providers may include Supabase for database and authentication, Vercel for hosting, and providers of email, analytics, monitoring, security, support and storage. Stripe may process a separately offered paid trust-service checkout or seller identity verification where those flows are enabled. Any provider handles information within the scope of the particular feature used.
2.13 Data Retention
Middle Who Market may retain information for as long as reasonably necessary to operate the platform, provide services, maintain accounts, display listings, support user communications, comply with legal obligations, resolve disputes, enforce agreements, preserve evidence, prevent fraud or abuse, maintain security, and support legitimate business needs.
Retention periods may vary depending on the type of information, user activity, legal requirements, safety concerns, moderation needs, dispute history, and operational requirements.
2.14 Account Deletion and Privacy Requests
Users may request account deletion, data access, data correction, or other privacy-related assistance by contacting Middle Who Market.
Email: info@middlewhomarket.com Subject Line: Privacy Request
To help process a request, users may need to provide information sufficient to verify the account or request. Middle Who Market may deny or limit a request where permitted by law, including where information must be retained for legal, security, fraud-prevention, enforcement, dispute-resolution, audit, or compliance reasons.
2.15 State Privacy Rights
Depending on where a user lives and whether applicable legal thresholds are met, the user may have certain rights under applicable privacy laws, which may include rights to access, correct, delete, obtain a copy of, or opt out of certain uses or disclosures of personal information.
Users may contact Middle Who Market at info@middlewhomarket.com with the subject line “Privacy Request” to submit a privacy-related request.
2.16 Sale or Sharing of Personal Information
Middle Who Market does not intend to sell personal information in the ordinary sense of exchanging user personal information for money.
Certain privacy laws may define “sale,” “sharing,” “targeted advertising,” or similar terms broadly. If Middle Who Market uses advertising, analytics, pixels, retargeting, cross-context behavioral advertising, or similar tools that trigger legal notice or opt-out requirements, the platform will provide required disclosures or choices where applicable.
2.17 Children and Minors
Middle Who Market account features are intended only for people who are 18 years old or older. The signup action rejects a supplied birthday indicating someone is under 18 before requesting an account. Minors may not create or use a Middle Who Market account, including through an account created or operated on their behalf by a parent or guardian. People who do not meet applicable account or feature eligibility requirements may not use those features.
If Middle Who Market learns that it has collected information from a user who does not meet applicable eligibility requirements, it may delete the information, restrict the account, or take other appropriate action.
Parents or guardians who believe a child has provided information to Middle Who Market may contact info@middlewhomarket.com with the subject line “Minor Privacy Request.”
2.18 Security
Middle Who Market uses reasonable administrative, technical, and organizational measures designed to protect information. However, no website, app, database, transmission, communication system, or storage system is completely secure.
Users are responsible for maintaining the confidentiality of account credentials and for using care when sharing information with other users. Middle Who Market cannot guarantee that unauthorized access, security incidents, data loss, misuse, or errors will never occur.
2.19 Changes to This Privacy Policy
We will post a revised Privacy Policy with an effective date and provide appropriate notice of material changes. We will request additional consent when required by law or the affected feature. A material new use of information should not be treated as accepted merely because someone browses a public page.
2.20 Privacy Contact
Middle Who Market / Multiplez LLC Email: info@middlewhomarket.com Subject Line: Privacy Request